It seems like social media marketing trends change every year. Whether it’s a new social media platform or just the launch of new features, social media platforms are constantly innovating to keep users interested and satisfied. Social media is continuously growing and more than individual users, business owners are aiming to capitalize more on it and use its various platforms to their advantage. But before you finalize your social media strategy for the coming year, it’s important to look at 5 game-changing trends in Social Media Marketing in 2018 to ensure that you’re allocating your time and efforts appropriately. Keep reading to find out what these trends mean for your small business and how you can leverage them:
While Facebook Live and other live streaming have been around for a while now, the way people and brands are going to use them is changing. In present, Live streaming is more than just a feature, it’s social media’s next best thing when it comes to grabbing your audience’s attention. It creates a direct link between you and your audience that uploaded videos just can’t replicate. It has also brought a change in the world of iGaming as different games like Gambino slots and various free slots games too are citing Live videos while covering pertinent events. It also allows small businesses to engage with fans and followers live as they react to the content, ask questions, and post comments in real time.
One of the latest fads in the social media world is Instagram Stories. With its huge audience, it should come as no surprise that within the first year of the Instagram story debut, it has surpassed Snapchat’s view count with 20 million views a day. One of the biggest brand benefits of Instagram stories is that they are discoverable, meaning that Instagram users can see your stories even if they are not your followers.
Rise of Augmented Reality
While augmented reality will have its initial impact on mobile gaming, it is likely that social media platforms will find ways to incorporate the new technology as well. Augmented reality is also a brilliant opportunity for brands to connect with their target audiences. Not only information but through this, business owners can now share their own experiences with people on social media.
Chatbots have been around for years, but they’ve seen bigtime AI improvements recently. Chatbots within platforms like Facebook Messenger can help content marketers effectively communicate with an audience via an enhanced customer experience.
Social Media Influencers & Micro-Influencers
While the rest of these points focus on the innovation and the technology, there’s one growing area of social media marketing that is sticking to the basics: social media influencer. These influencers are different from traditional celebrity promotions. These include YouTube stars, Instagram models, and Twitter personalities. Not only are they more affordable than your traditional TV or film celebrity, but they also have incredibly loyal followings.
All these trends had shape the landscape of social and digital marketing in 2018. To keep your brand ahead of the curve, you’ll need update your content and strategy to reflect changing consumer desires.